Lahiji Carpets

From 2023 to 2024, I collaborated with Lahiji as their art consultant. After about two months, I led the rebranding process, working closely with a graphic designer and a copywriter, while also taking on photography and video production myself. Over the course of ten months, we developed and published a catalog-style book that documented the brand’s story and offered a complete archive of their carpets. To produce documentary-style videos, I traveled to several cities. This project was a rich and layered experience—one that allowed me to combine creative direction, cultural storytelling, and content production.