Kitchen Zone

In 2021, eight months before its official launch, I joined kitchen Zone as an art consultant. Collaborating closely with a copywriter and graphic designer, we crafted the restaurant’s name, visual identity, and tone of voice. Once the restaurant opened, I continued as photographer and video producer. The project stood out for its commitment to creativity across all aspects—from illustrated pizza box designs and bold taglines to launching a YouTube channel and a SoundCloud page in collaboration with Extrapepperonis, who even performed live in the kitchen.

A key focus of the visual content was to highlight the rich textures, appetizing details, and mouth-watering appeal of the Neapolitan-style pizzas and other dishes. My involvement continued for a full year after restaurant’s launch, until 2024.