Basenotes

From 2021 to 2025, I joined Basenotes as an art consultant. Within two months, I took on the role of art director, shaping a new visual path for the brand through regular sessions and deep creative collaboration. As a studio focused on producing sketchbooks for artists, bn provided the opportunity to work closely with painters and illustrators—both in documenting their process and integrating their world into the product’s narrative. One of the key outcomes of this direction was a series of photo and video productions created inside artists’ studios, which eventually led to a public showcase of their personalized sketchbooks. Over four years, I collaborated with various graphic designers, oversaw the visual strategy for product launches, and helped develop a visual identity that connected the product to its community.