I’m Adel Musaee — an art director, photographer, and creative consultant. Since 2009, I’ve been working professionally in the field of visual storytelling, always aiming to go beyond execution and play an active role in shaping ideas and crafting creative direction.
Studying Industrial Design at the University of Art in Tehran gave me a deep understanding of form, material, and structure — knowledge that, combined with hands-on experience, forms the foundation of my approach to artistic projects.
My focus lies in art direction for projects that require visual coherence, conceptual thinking, and precise execution — from overseeing visual identity design to directing photography and video production. Alongside that, photography and video creation remain essential parts of my practice.
Over the years, I’ve collaborated with a wide range of brands — from leather goods and stationery to educational spaces and restaurants. I’m also the co-founder of Pharhaat, an independent brand focused on designing practical products — born from years of shared experience and creative ambition with my brother in the fields of design and production.
I’m drawn to projects that value aesthetics, structure, and human connection — spaces where artistic vision can leave a lasting impact.