Pharhaat

I co-founded Pharhaat with my brother Saeed Musaee in 2019, and I’ve since been serving as the creative director and visual content producer. From the beginning, our aim was not only to offer high-quality products but to build a brand grounded in cultural relevance—where writing and self-expression are central. Beyond visuals, I’ve worked to shape experiences that invite meaningful engagement with each item. Pharhaat remains my most personal project—both professionally and emotionally meaningful.