I help shape ideas into clear, compelling visuals — with a focus on art direction and creative consulting.
With a background in photography and years of hands-on experience, I guide projects from concept to execution.
Whether it’s defining a visual identity or building a creative team, I bring structure and vision to every step.
If you’re seeking clarity, consistency, and impact — you’re in the right place.
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2021 - 2024 / Art director
/ Photographer
/ VideographerFrom naming to photography, I helped shape Zone Kitchen’s creative identity. My visual work focused on highlighting the rich textures and delicious appeal of its Neapolitan-style pizzas.
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2023 / PhotographerJewelry photography for Giva, combining product focus with a warm, candid mood beyond standard fashion shots.
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2021 - 2024 / Art director
/ Photographer
/ VideographerFrom naming to photography, I helped shape Zone Kitchen’s creative identity. My visual work focused on highlighting the rich textures and delicious appeal of its Neapolitan-style pizzas.
More > -
2010 - 2022 / Art Director
/ Photographer
/ VideographerA decade-long collaboration with Studio Dokmeh as both art director and photographer shaped a major part of my creative foundation. The experience gave me a deep understanding of visual storytelling across product, fashion, and workshop photography.
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2021 - 2024 / Art director
/ Photographer
/ VideographerFrom naming to photography, I helped shape Zone Kitchen’s creative identity. My visual work focused on highlighting the rich textures and delicious appeal of its Neapolitan-style pizzas.
More > -
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2018 - Present / CoFounder
/ Member of creative team
/ Art Director
/ Photographer
/ VideographerA cultural brand rooted in writing, founded in 2019—Pharhaat is where my creative direction and personal values meet.
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2020 / PhotographerSeasonal photography of handcrafted sweets and cakes by Shirin Yarahchian, highlighting texture, color, and visual delight.
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2025 / PhotographerStudio photography for Mahee Style’s Spring/Summer line—clean, white backdrop to highlight the garments’ colors and details.
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2022 - 2019 / Art Director
/ Photographer
/ VideographerA large-scale collaboration with Xav Coffee Works as photographer and later art director—shaping visuals for education, sales, and R&D in one of my most rewarding team experiences.
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2017 - 2016 / Art Director
/ Photographer
/ VideographerA year-long collaboration shaped around storytelling, craftsmanship, and visual identity—both in the workshop and in nature.
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2020 / PhotographerSeasonal photography of handcrafted sweets and cakes by Shirin Yarahchian, highlighting texture, color, and visual delight.
More > -
2021 - 2024 / Art director
/ Photographer
/ VideographerFrom naming to photography, I helped shape Zone Kitchen’s creative identity. My visual work focused on highlighting the rich textures and delicious appeal of its Neapolitan-style pizzas.
More > -
2010 - 2022 / Art Director
/ Photographer
/ VideographerA decade-long collaboration with Studio Dokmeh as both art director and photographer shaped a major part of my creative foundation. The experience gave me a deep understanding of visual storytelling across product, fashion, and workshop photography.
More > -
2017 - 2016 / Art Director
/ Photographer
/ VideographerA year-long collaboration shaped around storytelling, craftsmanship, and visual identity—both in the workshop and in nature.
More > -
2021 - 2025 / Art Director
/ Photographer
/ VideographerA four-year collaboration shaped by close work with artists, visual storytelling, and the creative development of product showcases.
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2019 - 2024 / PhotographerSeasonal stories in bloom—six years of capturing Rouge & Rose’s signature style through intimate, vibrant, and occasion-driven visuals.
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2010 - 2022 / Art Director
/ Photographer
/ VideographerA decade-long collaboration with Studio Dokmeh as both art director and photographer shaped a major part of my creative foundation. The experience gave me a deep understanding of visual storytelling across product, fashion, and workshop photography.
More > -
2022 - 2019 / Art Director
/ Photographer
/ VideographerA large-scale collaboration with Xav Coffee Works as photographer and later art director—shaping visuals for education, sales, and R&D in one of my most rewarding team experiences.
More > -
2019 - 2024 / PhotographerSeasonal stories in bloom—six years of capturing Rouge & Rose’s signature style through intimate, vibrant, and occasion-driven visuals.
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2016 / PhotographerPhotography for Eve scarves—using wind and movement to capture rich colors and Iranian motifs in a unique visual approach.
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2023 - 2024 / Art Director
/ Photographer
/ VideographerA research-driven and visual project—redefining Lahiji through a rebrand, a catalog book, and documentary journeys.
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2010 - 2022 / Art Director
/ Photographer
/ VideographerA decade-long collaboration with Studio Dokmeh as both art director and photographer shaped a major part of my creative foundation. The experience gave me a deep understanding of visual storytelling across product, fashion, and workshop photography.
More > -
2020 / Photographer
/ Art DirectorArt direction and photography for Daan Notes—capturing the personality of each planner through scenes inspired by real, lived-in workspaces
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2024 - Present / PhotographerHigh-resolution photography of intricate silk and kork carpets, with a focus on mastering reflections and revealing fine details.
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2025 / PhotographerStudio photography for Su Studio—clean, minimal shots to showcase the jewelry’s form and presence on the body.
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